Nothing is more luxurious than when things are extra simple and extra special. Now you can have that wonderful feeling that ‘everything is taken care of’ on your next big-ship cruise.

 

Celebrity Cruises has unveiled a new ‘Always Included’ program. Instead of differing promotions and packages, the cruise line is including unlimited drinks, unlimited wi-fi and even daily tips on all new bookings except its Galapagos itineraries.

This new, all-inclusive approach is making waves in cruising.

Travelers have gotten used to all inclusive beach resorts. But in cruising, ‘all inclusive’ has only been found at the very top end of ultra luxury lines with small and mid-sized ships. Silversea, Seabourn, Crystal Cruises, Scenic, Regent Seven Seas Cruises, and Atlas Ocean Voyages launching in 2021, are among those ultra-luxury cruise lines that include wine and spirits, gratuities, internet, and in some cases, specialty restaurants, butler service, even flights and shore excursions.

With ‘Always Included’, Celebrity Cruises is knocking on the door of that exclusive club.

In Celebrity’s case, there are additional variations in the all-inclusive experience on the line. ‘Always Included’ is the base level of all-inclusive lifestyle. The ‘Elevate’ package expands to include unlimited premium drinks and adds some shore excursions, while the ‘Indulge’ package tops up ‘Elevate’ even further with unlimited streaming Wi-Fi, as well as onboard spending money. And all guests in the ‘Retreat’ ‘luxury ship within a ship’, all-suite area with private restaurant, lounge, and sundeck, automatically receive ‘Indulge’ level of all-inclusive amenities.

It’s part of Celebrity’s mission to redefine ‘modern luxury’ cruising lifestyle on a big ship level. And it coincides with the launch of the second of its new, 3000-guest ‘Edge’ class of ships. 

The brand-new Celebrity Apex has just arrived in Florida, joining its sister ship the Celebrity Edge. Both are easily recognizable with their distinctive, phenomenal ‘Magic Carpet’ (pictured, top), a cantilevered, bright-orange venue suspended off the side of the ship that travels up and down to different decks, acting as a lounge, restaurant, or even tender embarkation center.

Focus on leading-edge, contemporary design, an upscale, on-trend resort atmosphere and lifestyle that’s now all-inclusive… all combine into Celebrity Cruises’ version of ‘New Luxury’.