The online dictionary defines hedonism as 'the ethical theory that pleasure (in the sense of the satisfaction of desires) is the highest good and proper aim of human life'. The hotel could not have chosen a better name for itself.

The fact that the Hedonism Beach Hotel is an adults-only resort is telling. The rumor mill has it that the hotel allows free-for-all sexual activities. Some even say there are hot tubs for open sex at night.

Perhaps this was brought to fore by the nude wedding of eight couples in 2001 at Hedonism III and another of 29 couples on February 2003. The hotel is known to host swingers’ parties and convention. Although the owners say they are 'unaware of such activities', one needs only to look at the name of the hotel.

So if you have guts of steel and are up for surprise, perhaps you can make a reservation and go find out whether hedonism is practiced for real at the Hedonism Beach Hotel in Negril.