Sir Richard Branson is betting you will. The flamboyant billionaire behind the Virgin brands is doubling down on the reputation Virgin Air gained for uniquely fun, sexy… and grown up travel. His latest venture, Virgin Voyages, will be 'Adult by Design'.

Virgin Voyages will be the very first cruise line to be designated adults-only.  True, some other cruise lines lean towards a grown up, as opposed to kid-friendly lifestyle.  But that tends to be more about mature adults at the luxury price point, where kids are still welcome.  Not for Virgin Voyages.

You get a strong sense of what 'Adult by Design' means at Virgin Voyages when we tell you the announcement was made during what they called a 'Ship Tease'.

Branson and the cruise line CEO were delivered to the stage of the shipyard in Italy in dramatic style via a 200-foot crane drop for the traditional ceremony for the laying of the new ship's keel.  They used the occasion to announce more details about what to expect from the new cruise line and the first of its three ships launching in 2020.

Not only did the pair announce the 'Adult by Design' concept (permitting bookings for only those 18 and older) they also promised the new ship will be the most recognizable design at sea, reminiscent of a super yacht in cruise ship form, with a sleek, silver-gray (as opposed to white) hull with smoked glass and hits of Virgin red especially on its iconic red Virgin funnel. 

They're calling the fleet the 'Lady Ships' in a twist on the British term 'your ladyship', a nod to Branson's nationality and playfulness.  In another twist on tradition, instead of a female figurehead on the bow of the ships, a Virgin mermaid makes a saucy appearance.  Branson also promised Virgin Voyages would be home to the happiest crew afloat. 

In other words, look forward to a big, sexy, fabulous party in established Virgin style  - at sea.

Nearly all staterooms will boast a 'sea terrace' on what Virgin Voyages is calling a 'sophisticated ship and a transformational experience' for cruise travelers where 'rejuvenating day-life meets exciting nightlife and everything in between'.   And they've announced the cruise line is open for business with pre-sale deposits now being accepted for the first season of sailing.

Virgin Voyages vision is taking shape and its 'Ship Tease' was one more step towards reality for this highly anticipated cruise line. 

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